Business
IHM’s exclusive loyalty programs are designed by hôtelières for hôtelières. It is a paid membership program that delivers to businesses in the hospitality sector a targeted foundation audience that generates exponential revenue on rooms, F&B, events and banquets.
It is created for the purpose of serving and supporting the continuously growing Small to Medium-sized Enterprise (SME) market by constructing a foundational local consumer base and generating revenue through a global network of established hospitality brands and independent organizations.
For hotels that are new to the market, IHM supports and promotes theirpresence on the market to local customers.
As for existing hotels, IHM ensures market presence is reinforced and fortified amongst competitors.
Our programs attract the elite and exclusive customers of the SME market including high net-worth clients, business professionals and executives with large disposable incomes.
IHM’s goal is to generate repeated room and F&B revenue for our partnering hotels from their local SME markets that most hotel sales departments do not reach.
Additionally, partnering hotels that join our programs notice drastic pipeline shifts to more profitable direct booking pipelines that reduce hotel reliance on third-party booking methods
and hence lower distribution costs, while simultaneously increasing hotel occupancy and profit.
The IHM exclusive loyalty programs are provided at NO CAPITAL EXPENDITURE from hotels with no fees to be paid. Our programs provide a simple and straight forward turn-key platform of value-based benefits for members with unlimited marketing
for all participating hotels and an exclusive sales program tailored to the needs of each partner.
The program utilizes a multitude of marketing techniques including, telemarketing, funnel interest groups, bulk/organization sales and online sales to attract the local market and promote business flow for all our participating hotels.
